YOUR FIRST $100K

The complete, step-by-step roadmap to demystifying capital, mastering investor psychology, and raising your first six figures—taught by Forbes 30 Under 30 founder Will Toms.

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YOUR SPOT.

START WITH A FREE PREVIEW

✓2 sample modules
✓10+ short lessons
✓30+ minutes of expert-led video

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No commitment. Upgrade anytime.

THIS COURSE IS DESIGNED FOR YOU IF:

A quick fit-check before you start. If any of these sound like you, you’re in the right place.

You have real traction and are ready to scale

You're a passion-driven builder with an active business, product, or waitlist—not a dreamer with a blank page.

You lack a 'rich uncle' or 'friends & family' round

You need to navigate a system where capital feels closed, without relying on warm introductions.

You feel overwhelmed by high-finance jargon

Terms like pre-money valuations, dilution math, SAFEs, EBITDA, and LCV/CAC ratios make you feel like an imposter.

You want a proven storytelling framework

You know that logic alone doesn't raise money, and you're ready to stop 'begging' and start transferring certainty.

You're terrified of looking unprepared

You need a turn-key Data Room Checklist so you never freeze when an investor asks to look under the hood.

✓ If you nodded even once, you’ll get value from the course.

SEE YOUR OPTIONS

THE FOUNDERS ROAD MAP

Introduction

Welcome, My Story, and setting your campaign mindset.

Understanding the Game

Dilutive vs. non-dilutive capital, Rich vs. King, & jargon definitions. [Resource: Speak the Language Cheat Sheet]

Crafting Your Pitch

Will's 6-Part Pitch Storytelling Framework & objection handling. [Resources: Pitch Template & Objections Guide]

Getting Your House in Order

Knowing your numbers inside and out.

Valuing Your Company

Whiteboard Masterclass on multiples, comparables, & term sheets. [Resource: Term Sheet Template]

Finding Investors

Cold outreach systems, building in public, qualifying investors, & Kanye West story. [Resource: Investor Outreach Spreadsheet]

Mindset & Resilience

Surviving 80+ rejections, abundance mindset, & stewarding capital.

Founder's Toolkit & Bonus Content

Soft skills ('The Art of Being a Good Hang'), investor psychology, & campaign raises.

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Terms and Conditions

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Terms and Conditions

Will's framework completely changed how I show up in meetings. I stopped asking for favors and started transferring certainty. We locked in our seed check within 60 days.

There is nothing worse than crushing a pitch and freezing on the data room. Will's checklist saved us months of trial and error and kept our administrative files looking bulletproof.

HOW YOU'LL GROW THROUGH THIS COURSE

Clear outcomes, in a simple progression — so you know exactly what changes as you move through the material.

Build Clarity & Confidence

Move from feeling intimidated by high-finance jargon to fluidly speaking the language of VC, Angels, and debt.

Transfer Certainty

Replace cold, boring spreadsheets with Will's proven 6-Part Storytelling Framework.

Get Your House Buttoned Up

Replace administrative panic with an organized, investor-ready Data Room.

Master the Outreach Game

Stop relying on warm introductions; build a targeted 300+ investor outreach pipeline in public.

Develop Unshakable Resilience

Reframe rejections, maintain composure through the 'middle dip', and prepare to steward capital the day the wire hits.

YOUR INSTRUCTOR

Will Toms

Will Toms is an award-winning entrepreneur, Forbes 30 Under 30 honoree, and co-founder of REC Philly. After starting in an unheated North Philly warehouse with no money and a big vision, Will navigated over 80 rejections to raise more than $5 Million in capital. He built this course to share the exact codes, scripts, and 'uncommon sense' he learned on the front lines so you can successfully raise your first $100k.

SIMPLE SELF-PACED LEARNING

Follow these four steps to learn effectively and comfortably on your own schedule.

Step 1

Explore

START FOR FREE

Browse sample modules and watch short clips to test the course style with zero pressure.

Step 2

Enroll

INSTANT ACCESS

Complete the simple checkout process to instantly unlock the full video library and downloadable toolkit.

Step 3

Learn & Practice

AT YOUR PACE

Study at your own pace, absorb unscripted Office Hours scripts, and complete the 'Try This' action prompts.

Step 4

Execute Your Campaign

LIFETIME REVIEW

Download the templates, build your Data Room, and launch your structured $100k fundraising campaign.

The adult sex education most people NEVER GOT, BUT ABSOLUTELY NEEDED.

WHAT GETTING YOUR FIRST $100K CHANGES

“Hitting $100K isn't about working 80 hours a week or chasing every shiny tactic. It's about clarity, offer positioning, and ruthless focus on high-leverage activities. Once you build your first six-figure foundation, you gain total control over your business and time.”

STAR LINE LEADERSHIP

Founders & Business Strategists

FREQUENTLY ASKED QUESTIONS

Everything you need to know before you get started.

Is this course only for tech startups seeking Venture Capital?

No. While it covers VC mechanics, Will breaks down dilutive vs. non-dilutive capital, Angel investors, crowdfunding, and debt so you can choose the exact path for your business.

What if I don't have an Ivy League network or warm introductions?

Relying on warm intros is a myth. Module 6 gives you the exact cold outreach scripts and 'building in public' strategies to get investors reaching out to you.

What do I actually get when I enroll?

You get lifetime access to all 8 modules, 20+ Office Hours Q&As, and 6 downloadable templates (Pitch Deck, Data Room Checklist, Outreach Spreadsheet, Term Sheet Template, etc.).

What exactly does the course help me achieve?

You’ll finish this course investor ready- feeling confident, understanding the language, and having everything you need to build out your pitch, data room, and building your network of investors.

CHOOSE YOUR ACCESS

Start free to explore, or unlock the full course when you’re ready.

Free trial

WHAT YOU GET

✓2 sample modules
✓10+ short lessons
✓30+ minutes of video
✓Experience the course style risk-free.

TRY IT FREE